Data Cleansing & Enhancement

Using a clean accurate database is paramount to maximising campaign response rates, by utilising Trent Data’s services clean and enhance your data you will be able to increase your marketing efficiency by reducing your marketing costs and increasing your conversion rates.

Data normalisation
De-duplication
Mail preference System (MPS)
Royal Mail Postcode Address File (PAF)
Data suppression

Clients include BT, Boots, Royal Mail, Nottingham City Council, University of Nottingham and Ashfield Council